This report for dough production gives an insight into the upcoming trends and needs for 2024 and how to stay on top of them. Flavorsome bread, rolls and quality have always been important, but organic products in particular have been left behind. With the growing demand for healthier eating habits and sustainable consumption, the production of tasty organic products is becoming increasingly important. Even if less salt, no sugar and a clean label have to be taken into account when developing such products, a bad haptic and taste sensation would contribute to sales in the baked goods market not being as high as is currently possible. In addition, new product variations will help the consumer of 2024 to fulfill the intrinsic demand for products that fit into their lives in a tailor-made way. This is also reflected in the trend towards eat-out-at-home products that still taste like a restaurant meal. This report offers specific solutions to keep pace with these trends in dough production under the market conditions of 2024 and the future.